Novel Pursuit is an educational entertainment company that was established on the purpose of improving literacy and aiding students in the development of social interactive and communication skills. In May 2017, a group of students from the Business Pathway at Bloomington High School gathered together and brainstormed for a new innovative product to market a book they'd read. Simplicity in education you can enjoy. Novel Pursuit is an advanced alternative to implementing a new way to assess students on their book assignments.